David McLaughlin is a brand designer/strategist with over 30 years industry experience working with brands such as Nike, Microsoft, Dell, Apple, Starbucks, Victoria’s Secret, BCBG, Hurley, Pendleton, Hyatt Hotels, Mountain Hardwear, The North Face among others.

Previously he spent nearly 20 years as a designer, art director, and creative director at Nike working in apparel, timing/vision/tech and brand devisions where he held key brand positions in the launching of Nike Women’s and later working closely with Apple launching the initial Nike+ platform. As creative director his role was to prepare visual brand strategy and direction for new product concepts and category launches and develop seasonal direction for existing product ranges.

For the last 12 years he has worked as a consultant helping brands articulate and visualize their stories and positioning. With an extensive background in graphic design and writing, he is able to distill the most complex product or brand proposition into a clear, self-evident consumer facing story. His skill sets include developing brand standards, identity design, photography and photo direction concepting, storyboarding and direction, 3D visualization, packaging and retail.

David currently resides with his wife Kimberly on a small, rural farmstead outside of Portland, Oregon.